A Full Onsite Strategy is the ideal retail media mix to capture attention and drive conversions at all stages of the shopper’s buying journey.
It includes running a combination of display banner and product listing ad (PLA) campaigns as well as leveraging different inventory options within each of these tactics.
Learn more about the benefits of a full onsite strategy and how it can improve your onsite ad performance.
Build your campaign strategy around your goals and KPIs. Follow along as we talk through the following goal-based strategies
- Build Awareness (01:01)
- New Brand Launch (02:15)
- New Product Launch or Line Extension (03:53)
- Drive Consideration (06:00)
- Grow Category Share (06:44)
- Increase Conversion (08:10)
- Savings (08:34)
An Evergreen, or “Always On”, presence is a long-term strategy to drive increased product awareness and sales between event periods and seasonal peaks, as well as to protect category share from competitors.
Learn how you can boost product awareness and sales with an evergreen retail media strategy!
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