Once campaigns are live, results will be displayed in the dashboard in near-real time. The Report Builder Tool also empowers advertisers to generate custom reports to track campaign KPIs and stay up to date with performance.
Key definitions that will help interpret the dashboard include:
- Spend: Total dollars spent to date.
- Clicks: Number of times shoppers clicked a sponsored product or display ad.
- CTR: (Click-through rate) the rate at which shoppers are interacting with sponsored products or display ads (clicks / product views).
- CPC: Average cost-per-click for sponsored products or display banners.
- Impressions: Number of times an ad is displayed.
- Total Sales: Attributed sales generated from campaigns, tracked up to 30-days post-click for sponsored products and 14-days post-view for display banners.
There is No One Size Fits All Approach
To start, review the ROAS and Spend-Through metrics for great insight into performance and available onsite opportunity.
Regularly Identify New Opportunities:
- Dashboard Spend Graph: A flat line may indicate campaigns are hitting the max daily spend.
- Automate Reporting: Find new opportunities in departments where campaigns are not actively promoting and are receiving attributed sales.
Optimization Levers at a Glance
It is important to optimize based on brand objectives, campaign KPIs, and what “levers” can be pulled to impact performance.
Follow along as we go over the optimization levers available to you for improving your campaigns:
- Pacing (00:09)
- PLA SKU Selection (01:09)
- Banner Target Selection (01:59)
- Budget (02:20)
- Bids (02:42)
Pacing and Budget Intervals
Follow along as we dive deeper into the different pacing options and their recommended uses based on your campaign budget intervals.
- Pacing Types (00:06)
- Budget Intervals and Recommended Pacing Options (02:42)
Optimization Based on ROAS and Spend-Through
Follow along as we walk through how to best optimize your campaign based on the following performance:
- High ROAS & High Spend-Through (00:05)
- High ROAS & Low Spend-Through (00:50)
- Low ROAS & High Spend-Through (02:05)
- Low ROAS & Low Spend-Through (02:05)
Campaign Troubleshooting
Learn more about how you can troubleshoot common campaign issues and the steps you can take to fix them.
- Low ROAS (00:05)
- Under-Pacing Campaigns (02:32)
- Daily Spend Capping Out (06:18)
- Budget Pacing Too Quickly (06:49)
Not sure where to start?
Not to worry! This is common among all different types of advertisers. Use this decision tree to help identify possible causes of campaign issues and for implementing future optimizations:
Reach out to our support team if you need help or can't find the resources you need
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